Commercialization of Japanese Companies Environmental Campaign

Commercialization of Japanese Companies Environmental Campaign

Author: Normalis Amzah
Publisher: UKM Press
Format: Paperback
ISBN: 9786294867277
Pages: 160 p
Weight: 247 g
Year: 2026
Price: RM35

This book explores the intersection of economic interests and environmental communication, focusing specifically on Japanese corporate practices. It begins by defining environmental communication as the way ecological issues are represented to build public and institutional awareness. The scope then shifts to the corporate arena, examining how businesses utilize environmental messaging for image building, reputation management, organization legitimacy, product promotion, and brand enhancement. To properly contextualize these strategies, the study examines Japan's historical, economic, social, and institutional background. It details specific Japanese environmental campaigns, analyzing their communication objectives, core operation processes, corporate credentials, visual elements, and lexical choices. Through concrete company examples, the book illustrates how corporate messaging is shaped by organizational priorities namely market expectations, national context, and broader sustainability discourse. Ultimately, the work demonstrates the complex dual nature of corporate environmental communication where while it can foster ecological awareness, it remains deeply tied to commercial logic, market positioning, and reputational interests.